6/5/2023 0 Comments Surface book 4![]() ![]() ![]() Surface Book is an extension of the Surface brand, and Microsoft now wants to try its hands at the laptop market. ![]() Surface though, has truly been defined, and molded, and evolved, into a strong brand for the company, and it plays right at the high end. Microsoft, perhaps more than most companies, has certainly had its struggles with branding over the years. I’m talking about branding because it’s one of the most difficult parts of a new product lineup. The build quality, materials, and performance, are really second to none at this time. It’s taken a few generations for the hardware to catch up with that original vision, but I think it’s fair to say that the Surface Pro tablet line has solidified itself as the Windows tablet to beat. True, the initial Surface Pro had some compromises made due to the hardware available at the time, but Microsoft started to build a brand with Surface, a brand that they lifted from another product line altogether. Sure, tablets had been around for a while already, but no one had packed a full Ultrabook inside of a tablet. When Microsoft first launched the Surface Pro, they decided to tackle a market that was pretty much untested. ![]()
0 Comments
Leave a Reply. |